Date
2024

Client
IFA Berlin

Agency
Highsnobiety

Service
Visual Identity
Graphic Design

For its 100th anniversary, we rebranded IFA, the world's largest home and consumer electronics show. IFA approached us to create a future-proof, modern identity inspired by its rich history, which dates back to 1924. Our goal was to modernize IFA while striking a balance between a playful and mature identity to appeal to its diverse audience.